SkandNet’s Heat Map tool is a free Analytical tool created by Skandnet’s technicians to help publishers and advertisers better understand how users are interacting with their websites. This information is of course useful in usability study but it becomes especially important to our clients in understanding the flow of their traffic, identifying obstacles and opportunities that exist in ad placement and in streamlining the conversion process.
Essentially a heat map is a two dimensional map that overlays a webpage. User activity through pointer movement and hover are recorded and represented as colors. Web heat maps are used for displaying areas of a web page most frequently scanned by visitors. The heat map is invisible to visitors.
With Analytics you will be able to see statistics on all the visits to your site. Questions like where do my visitors live? How much time did they spend on my site? How did they find my site? Are easily answered by logging into the statistics tool. By monitoring your visitors behavior you will gather the information you need to further improve your site. We will handle the creation of the account and provide you with the login information. Note that we need access to your site for implementing the script, if you don’t wish to give us access we will give you instructions on how to implement it. In the Packages PPC Medium and up Analytics is included for free.
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