Facebook Pages
Creating a page on Facebook is the first step for a company that wants to build a presence on the world's largest online community. A Facebook page can be compared to a web page but instead it is integrated with Facebook. There are many advantages to companies that create a Facebook page.
Here are some of the advantages of having a Facebook page
- Facebook users can actively "like" your page.
- Once a Facebook user has "liked" a page they want to receive announcements and news and since the average Facebook user is on Facebook twice daily, there is a good chance your news will reach them.
- When a Facebook user "like’s" a page, enters a contest or shares a message from a Facebook page, this is visible to that user's friends. People on average have 130 friends on Facebook.
Currently a Facebook page has four tabs built in, but there is so much more you can do!
6 ideas for a better Facebook page
- Design a page that shows your company profile
- Implement a selection of your products with deep-links to your website
- Integrate your Youtube channel so it is updated automatically
- Add tabs for contests and coupons
- Add events (Facebook Events)
- Implement surveys and questionnaires