Promote your coupon in a Facebook ad and each click on the ad saves the coupon in the iPhone

68% of Swedes aged 18-65 are using a smart phone; 84% a mobile phone with internet access. As Facebook marketing specialists, we see that trend in the way people are using Facebook: Almost all the Swedes use Facebook via both a computer and a mobile, but the primary device for the majority of consumers are smart phones!

So, let´s combine Facebook´s massive reach on mobile and its large mobile ad formats with the capability of saving mobile passes directly in the consumer´s iPhone:

Coupons, freebies, product samples and discounts stored in the iPhone´s Passbook are always with the consumer; and even better: When physically approaching a store, the promotion “reminds” the consumer through a notification that now is the time to redeem it!

Test campaign Facebook ads + iPhone Passbook campaign

• Concept, design and set-up of your Passbook mobile pass
• Set-up of mobile ad campaign, targeting Apple iOS users on Facebook: from 9,500 SEK
• Plus Media budget on Facebook: from 15,000 SEK

Possible add-ons: Facebook “Custom Audience” (match your client data base with Facebook members); Coupons for android phones; different coupons for different target groups 

Sounds like a smart campaign?

Drop a line with your thoughts to sales@skandnet.com or give us a call at +46-8-12032500. We are happy to discuss your campaign ideas! 

Have a great day,
SkandNet Media

 (Compatible with iPhone version 4 and above, with IOS 6 installed)

What is Passbook?

Passbook is being described as Apple’s version of a Virtual wallet where iPhone users can store everything from discount vouchers and store cards to movie tickets and airline tickets.

In what ways can SkandNet assist your company with Passbook?

-     Integrate into Facebook applications (or websites)
-     Setup passbook templates for your brand
-     Provide necessary certificates for signing and packaging of passes
-     Integration with existing barcode scanning solution for QR, PDF417 or Aztec
-     Admin panel to validate/update/and mark passes as used
-     Deliver passes either thru email or directly via mobile safari/webapp

How can companies use passbook in a Facebook application?

If you are giving your fans an offer through a Facebook Application the options to send them their discount voucher, coupon code or ticket has until now been limited to  email or sending a discount code to their phone via SMS, for example. With the arrival of Passbook, companies can now send a voucher or ticket directly to an iPhone users Passbook.

Why should companies be ready for Passbook?

-    Stand out from competitors
-    Reduce cost for printed material
-    Update customers in real time
-    Provide an easy way for customers keep track offers/tickets
-    Increase of brand awareness

Passbook allows time based and/or location notifications to be sent to an iPhone user. This means that a customer can receive a notification when they are located near a particular place or store. A company can decide at what dates and time/s these notifications should be sent.

For example: A person has received a voucher for 50% off products in your stores that can only be used on the 30th of November. If that person then walks near one of you stores on that date, the notification can show in their iPhone, reminding them that they have a discount voucher for your products that they can use.

Passbook improves the user experience by allowing a person to have their tickets, coupons or vouchers and store cards in one place. This creates a more efficient way for people to manage these items by eliminating the need to carry paper copies and printouts. Companies can easily alert people with changes to an offer or their tickets. 

What type of hardware does a business need to support scanning with Passbook?

An existing 2D scanner capable of scanning codes using the following formats: QR, Aztec, and PDF417.

If your business does not have a 2D scanning solution, a mobile device with a scanner application to read the barcodes can be used.  For example: an iPod Touch or iPhone with a QR reader application installed. Passes can also show a text message containing a membership number or account number below the barcode, which can be used when a company doesn’t have a compatible scanner.

How does an iPhone user get access to Passbook?

Passbook was recently released by Apple in the IOS 6 update.
Anyone who owns an iPhone 4 or higher can update to IOS 6. The Passbook application automatically becomes available in the users iPhone when they have updated their software.

Here’s how Apple© describes Passbook.

Your boarding passes, movie tickets, retail coupons, loyalty cards and more are now all in one place.  You can add passes to Passbook through apps, emails and websites from participating airlines, theatres, stores and more. Then you can scan your iPhone or iPod touch to check in for a flight, get into a movie and redeem a coupon. You can also see when your coupons expire, where your concert seats are and the balance left on that all-important coffee bar card. Wake your iPhone or iPod touch, and passes appear on your Lock screen at the appropriate time and place — like when you reach the airport or walk into the store to redeem your gift card or coupon. And if your gate changes after you’ve checked in for your flight, Passbook will even alert you to make sure you’re not relaxing in the wrong terminal.

Reference: http://www.apple.com/ca/ios/whats-new/#passbook

Prior to Mercedes-Benz Sweden’s launch of the new A-Class in September 2012, they wanted to do something fun for their Facebook fans, while at the same time spreading the word about the new model.

On 14 June 2012 Mercedes-Benz Sweden’s contest where users were asked to create their own unique license plate was launched. Each month, the top ten most unique license plate entries were selected and the creators received an actual wall poster with the license plate they created “placed” on the A-Class. At the end of the competition, in October, license plate creators received a digital voucher which entitled them to own their unique license plate if they chose to buy a new Mercedes-Benz A-Class.

Campaign Results:

During the campaign period 14 June to 26 October 2012 a total of 1,250 people participated in the competition, creating more than 1,600 unique license plates. During this time the number of Mercedes-Benz Sweden’s Facebook fans doubled from 23,000 to 46,000.

Campaign Info:

Solution: Facebook Application
Country: Sweden
Client: ANR BBDO Reklambyrå AB for Mercedes-Benz Sweden

CREDITS
Concept: ANR BBDO Reklambyrå AB & Mercedes-Benz Sweden
Design: SkandNet Media AB
Development: SkandNet Media AB

“We wanted to do something on Facebook in connection with the sale of our pink bathtubs on Tradera and we felt that the rubber duck had a good connection to the bathtubs,” says Tina Dalemo, Communications Officer at Skånska Byggvaror.

All the proceeds from the auctions and the ducks will go towards Swedish cancer research.

“It is fantastic to have the responsibility for this Facebook campaign from Skånska Byggvaror, and of course to do something that draws money for such a good cause,” said SkandNets CEO Peter Persson. “

SkandNet Media stands for the design, development and Facebook Advertising for this campaign.

1. Post a photo and ask a question

In general, people are engaging more with photo and video posts than with normal text posts. Post a photo with a related question and you are combining two engaging features in one post.

Example:
Aren´t both dresses just adorable? Do you like the blue or the elegant grey better?

 
2. Leave a ___________ 

Sometimes a ____________ works well and serves as a visual variation in our posts. People have learned that this line means: It´s your turn to write. 

Example:
Our co-worker Amanda gets married today. Congrats Amanda – what a perfect day for a wedding. What makes this a perfect day for you? Today is a perfect day, because _________

 
3. Ask for a LIKE or SHARE

Give fans a clear instruction about what they need to do. A call-to-action for likes or share will make people use these features more.

Example:
Happy Easter to all of you! LIKE if you are ready.

4. Ask people about their experiences

Just like everywhere else, people love to talk about their own lives and experiences. Use questions that start with why, how, what, when, etc. 

Example:
Saturday is BBQ time! What is your favorite BBQ dish this summer?

5. Give tips or recommendations

Short recommendations and tips are good content to get shared. Depending on your industry style tips, health tips or travel tips might work well.

Example:
Stay healthy tip of the day: Drink a cup of warm water with a little bit of lemon juice and it will help you to ….

 
6. Ask your fans for help or tips

People love to contribute their knowledge and it is a good possibility to get a discussion going.

Example:
Make your voice heard! We are planning to produce our top-selling table “California” in three new colors. Our team made a pre-selection of ten possible colors. What color is your favorite?

7. Give background information

People love to hear “secrets” and information you won´t find on official websites or in press releases. Share behind-the-scenes stories and feature people that are in some way connected to your company or product.

8. Make your fans special

You can appoint a fan of the week and add his or her photo to your cover photo or you could choose one awesome photo you have received and make it part of your cover photo or create an album ”Most awesome fan photos”

9. Use Facebook Question-app

The Question application provided by Facebook is a great way to increase engagement and find out what your fans think. It is visual and gets more space in the news feed than a normal post.

10. Use pictures with quotes

Posts with photos get much more visibility and engagement than posts consisting of text only, so try to use a picture wherever possible. Even a quote works better when the text is packaged in a picture.

11. Use public events and holidays

Timely posts regarding sport and music events, public holidays, school start and such occasions have proved to get high engagement.

Examples:
Happy father´s day to all of you great dads. Hope you are having a wonderful day.
Tonight we are watching our national football team Sweden versus Denmark in our office! Go Sweden go!!!

 
12. Posts about historic moments

Sometimes it can be hard to find inspiration in the present, so do use the past for engaging content. It might be historic moments of your company or industry, region or country, products or inventions… 

Example:
Five years ago today xy company opened our first shop ever. Do you know in which city it was?

13. Use live chat on your Facebook page

A live chat which you are promoting in advance is a great way to connect even closer on a more personal level. 

14. Short posts work best

Posts work best when they are between 100 and 250 characters long. 

15. Don´t forget to promote special offers and discounts!

People like to learn about your company or get support, but most of all they like good deals. Make sure you are running promotions, but don´t overdo it.

16. Contests, games and sweepstakes

Contests, games and sweepstakes are a proven way to get your fans attention and extra commitment. Make sure you are only running contests and sweepstakes in applications according to Facebook´s Promotion guidelines.

Do you have questions regarding your Facebook page or would you like to start a contest or sweepstake? Send an email with your thoughts to sales@skandnet.com or give us a call at +46-8-12032500.

Have a great day,
SkandNet Media AB

Canal Digital wanted to do something fun for their existing Facebook fans and at the same time attract new fans, during the European Football Championship in 2012. SkandNet designed and developed a tipping-application/competition where people could both compete against their friends and win great prizes, such as sports merchandise or an iPad. People received one point if they guessed correctly on how the match would end (1, X or 2) They could also receive one point if they guessed the correct number of total goals made in the match. If both of these guesses were correct then the person received an additional bonus point.

A week and a half before the kick-off for the European Championships, we launched a Facebook advertising campaign to encourage as many people as possible to make match predictions in advance. The ads were directed towards Facebook users aged 18 and older with an interest in sports.

People who entered the competition were automatically allocated an individual profile page. In this profile, a person could view their own score and compare how they were ranking against their friends through a top list. When people interacted with the application (predicting a match, overtaking a friends high score, etc) the app sent out a message via Facebooks open graph. These messages then showed up in the ticker or on the timeline. Information being made visible to people through the open graph was a highly effective and personalized method of spreading the word about the competition, as the information is associated with a friend of the person viewing it.

After each round of the European Championships (the three group rounds, quarter finals and semi-finals + final) the person with the most points during the previous round won a gift from supporterprylar.se (sports merchandise vendor) . Whoever had the most points when the entire competition was completed and also best written cheer/chant, won an iPad.

Results:

There were many who wanted to enjoy the thrill of challenging their friends and compete for an iPad. A total of 1700 people competed and around 1000 people came every day and tipped or looked at their score, giving a high level of brand engagement.

Canal Digital’s Facebook page received a 27% increase in Facebook fans during the contest period and also received a higher fan increase from the demographic of female and young people than usual. This is positive for future campaigns and the dissemination of information to new audiences.

During the peak of the competition, a daily average of 10,000 people saw information being sent out by their friends who were participating in Canal Digitals competition.

About Canal Digital:
Canal Digital is the leading television distributor in Sweden with more than 100 TV channels and interactive services that are used by nearly three million people every day.

Campaign Info:

Solution: Facebook Application
Country:  Sweden
Client:  Canal Digital
 

CREDITS
Concept: SkandNet Media AB in co-operation with Canal Digital
Design: SkandNet Media AB
Development: SkandNet Media AB

This Facebook application was part of a product launch campaign for Stimorol Mega Mystery gum in Sweden (known in other countries as Stride Mega Mystery gum). The advertising agency Digitas Sweden was responsible for the campaign’s concept and design, while SkandNet Media was in charge of developing the Facebook app for the campaign.

The flavor of the new gum was a secret. To give people a chance to try it out, there were giveaways in all of the main stores in Sweden carrying this kind of product. People were encouraged to become a fan of the Mega Mystery Gum Facebook Page to take part in the giveaway. After filling in their mobile phone number through the Facebook app, they would receive a text message with a coupon code for a free packet.

Ten thousand packets of the chewing gum were given away, but only one packet per person (this was checked by the application). The coupons were handled via the Swedish coupon redemption company Kuponginlösen, and our Facebook application was programmed to communicate with its database.

During the campaign, it was necessary to adjust the number of Facebook Ads according to the number of remaining coupons. When only a certain number of coupons were left, the app sent out messages to the people in charge of media buying so that they could adjust the number of ads accordingly.

Results:

Over 10,000 people added the application during the campaign, which ran between October-November 2011. There were approximately 10,000 coupons available during the four-week campaign, and after all of the coupons were used, the application could no longer be added.

The application was integrated with Stimorol´s brand new Facebook Page, and people had to become a fan of the Page before they could get access to the application. By the end of the four weeks, the number of fans had increased from 0 to 24,000.

Campaign Info:

Solution: Facebook Application
Country:  Sweden
Client:  Kraft Foods
Brand:  Stimorol Sweden

CREDITS
Concept:  Digitas Sweden
Design: Digitas Sweden
Development: SkandNet Media AB

Ungkonsument.se, which is a website from Konsumentverket (National Consumer Agency) and Konkurrensverket (Competition Authority), has for the first time invested in Facebook in their communication strategy. Facebook specialist SkandNet Media was commissioned to develop a Facebook application designed to educate and inform young people about their rights when they are purchasing in a fun, interactive and entertaining way.

Given that some 2.2 million young people in Sweden between the ages of 13 and 25 are active Facebook users (source: Facebooks advertising tool), Facebook is a given channel to reach young people.

The name of Ung Konsuments Facebook application is,”Hur blåst är du? (Which is a play on words meaning both, “How blown away are you?” and “How easily could you be ripped off?”) The application is basically a quiz with a great emphasis on the visual – a lot of pictures and some text. The app begins with a situation where you have purchased a pair of jeans that break or are torn immediately after purchase. Then you can choose how you would feel, what you would do and a color to symbolize the feeling. Based on the choices a person makes, a result is generated with an image and text that can then be distributed to Facebook friends if desired. Additionally, the application includes a brief text that highlights a person’s rights if they were to make such a purchase.

The aim is for young people to spread the message with the help of information that is shown in the newsfeed. The information will be personal because people know the friend who sent it and the text and picture shows the friend’s performance in the test.

The application is available via Ung Konsuments Facebook Page http://www.facebook.com/ungkonsument or can be accessed directly at the following link http://www.facebook.com/ungkonsument/app_237370923041861

Facebook ® is a registered trademark of Facebook Inc.

About Ung Konsument

Ung Konsument is a website that informs and educates about money, shopping, and shopping smart. Also young people tell about their own experiences of being a consumer in different situations.

The site mixes educational and factual articles with interesting articles on everything from consumer rights and responsibilities, personal finances, advertising influences right through to ethical and environmentally conscious consumption.

Ung Konsument encourages people to make active choices, to think before buying and to act when something goes wrong. Behind this website stands Konsumentverket (National Consumer Agency) and Konkurrensverket (Competition Authority).

About SkandNet Media

SkandNet is one of Sweden’s leading Facebook specialists. SkandNet has produced more than 100 individual Facebook applications for brands and companies in both Sweden and in other countries. In addition, SkandNet offers Facebook consulting, Facebook integration and development of complex applications for Facebook pages.

SkandNet has worked on projects for Guldfynd, Sensus Studieförbund, Procter & Gamble, Apollo Sweden, Airtours, Blocket.se, Stimorol, Biltema, Eniro Sweden, Karolinska Institute and many more. SkandNets office is located in central Stockholm. Visit SkandNets Facebook page at: www.facebook.com / skandnet

The information above is a translation. Click here to view the original press release (in Swedish).

To make things a little easier for you we have released an easy-to-use tool that will save you time by re-sizing and/or cropping your photos to the right sizes for your Facebook page. You will then be able to preview your images on a template of the Facebook Timeline so you can see exactly how they will look when you upload them to Facebook. Once you are happy with your images, you can download them to your computer with the click of a button.

Start creating your images for your Facebook page here:

www.skandnet.com/timeline