One thing is for sure: You can always count on updates from Facebook which will be interpreted by a lot of people in a lot of different ways. We have seen a many articles in the last couple of days which seem to go for a striking headline rather than for well-researched content.....

Today, people have the choice to browse Facebook over the secure HTTPS protocol. HTTPS is highly recommended when you are browsing from an open, unencrypted Internet access point....

Do you have a Facebook page which only consists of the standard Wall, Info and Photo tab? You might have thought about making it more customized to match your corporate design. In this newsletter we would like to share some ideas for additional customized tabs that can make your Facebook page much more user friendly and engaging....

Facebook has done a lot of improvement to their Pages and the most obvious is the new design. So if you haven´t done it yet, check out that your Page is still looking alright....

We at SkandNet would like to make it easy for you to give your Facebook presence a big push. Perhaps you need to increase your fan base or you'd like to increase sales? Then our offer comes at the right time!....

In the last months, we helped our clients to generate about 90,000 new fans on Facebook. In 2010 this was an important goal for a lot of companies. This way, Facebook was established as an interactive communication channel. For 2011 we are expecting that companies are trying to monetize their Facebook engagement more and more.....

We hope you agree that "best practice" examples are useful for Facebook marketing? In our last newsletter, we were sharing some details about the photo contest which we were running for Apollo Sverige, the 3rd largest travel company in Sweden. This contest was finished on November 12, so let´s have a look at the results!.....

In our last newsletter we discussed Facebook´s Guidelines for Promotions in theory. Now let´s see how they are applied to the real world! To do this we can look at a "best practice" example of a photo contest which SkandNet is running for Apollo Sverige, the 3rd largest travel company in Sweden. After the first 48 hours on-line, Apollo´s fan base has already grown from 4500 to 13500 fans......

Are you running promotions such as contests and sweepstakes on your Facebook wall or through the photo album? Then you might be at risk that Facebook will close your page down, as you are likely violating Facebook´s policy. Recently, a company we were talking with received a serious warning from Facebook because of these issues and is now looking for a solution.....

This year we promised to start working on our Christmas campaigns early, you too? Do you think that Facebook will play an important role in communicating with your customers this Christmas season? We are sure that it will play a huge role in helping people choose the best possible gift for their loved ones. So here are some easy tips how to get people talking about you on Facebook....