Search Engine Optimization

The Art of Being Number 1 on Google

Search Engine Optimization is to make a website visible on search engines and receive good results in organic searches on Google, Yahoo, Bing, Eniro and others. “Search Engine Optimization” is usually abbreviated as SEO. Search engines; in particularly Google, is one of the major marketing channels today. It is estimated that there are over 61 billion searches each month and that nearly half of those are in relation to shopping or people looking to buy products or services online.

If you have a good placement on a keyword that means you have a great opportunity to drive traffic to your website, thereby reaching the right customers to increase your sales.

Search Engine Optimization (SEO) – Our Vision

We always work with the vision that a relationship with our customers should be long term. This is achieved by helping our clients through education and informing them about the right and best strategies. When we go into a project, we do so, knowing that Search Engine Optimization will provide ongoing returns for the long term. We help you with everything you might need from an SEO point of view and love to teach about what works today. We follow Google’s guidelines for websites.

Search Engine Optimization – Our Structure

The SEO process is always about four steps. You may of course implement the steps individually if you like, but all are equally important if you want to reach the best results possible.

Step 1 Keyword Analysis

A keyword analysis is performed to see how competitors and search volume affect your potential keywords. Here we evaluate how many keywords you want to optimize against, we will tell you how difficult we think the words are and look at important keywords you may have missed.
Step 2 On-page-analysis

Here we review your website to optimize it in the best way possible for the chosen keywords. Generally, this will also have a positive effect on your entire web site and you will receive many useful tips for your other pages. The optimizations performed will naturally have an effect on your entire website, which is all included as part of you SEO purchase.
Step 3 Link Strategy and Link Work

Here begins our work so you receive long-term results. This is when we begin working with links which effectively push you higher up on your keywords. To achieve the best possible results, links related to your industry will be placed on locations outside of your website. We also create our own platforms for the purpose of finding the best link locations for you if necessary. As an added result this normally means you will receive extra visitors from these websites and keywords.
Step 4 Reporting and SEO tracking

Each month you will receive a report informing you of the placement of your selected keywords.

SkandNet has helped both large and small companies with their SEO work. Each company has different requirements, platforms, resources and needs. Therefore we do not believe in the finished package, but rather on flexible solutions.